About us
Built on evidence, not assumptions.
We have been doing this for 25 years. For the last two years, we have been training AI to understand and map AI Readiness (fundamentals, governance, visibility), against our unique dataset of more than 3.7 trillion data points.
3.7
trillion
Data points, with every result kept since the beginning: probably the largest experience and compliance dataset of its kind. Our AI is trained on factual, controlled, real-world evidence.
$106
billion
Estimated manual effort avoided through automation. An estimate, and a conservative one: since ARTY was introduced, we have removed 95% of costs and delivered efficiency gains beyond 70x.
119
million
Websites analysed and mapped for content fundamentals, from the outside in. AI Readiness begins by removing the human issues that undermine Value and create unnecessary Risk.
25
years
When we started, we were labelled 'the pioneers' of website automation and checking. In 2023, we launched our first AI analysis tools.
Who's talking about us
The people and the group
One team. Five products.
Behind the dataset is a team that has spent 25 years assessing the web from the outside in. AAAnow is the group behind five products: together, the fundamentals, governance, and visibility of AI Readiness.
The evidence is automated. The judgement behind it is not.
Sitemorse
https://sitemorse.comWhere the group began: 25 years of automated website assessment and monitoring, testing what organisations actually publish rather than what they believe they publish. The discipline, and much of the evidence base, behind everything that followed.
AAAtraq
https://aaatraq.comIdentification and management of digital accessibility risk. AAAtraq grades an organisation's exposure, shows what to fix first, and keeps the position honest over time, protecting both the audience the content serves and the organisation publishing it.
AiCM
https://aicm.aaanow.aiContent governance for the PDF estate. AiCM discovers, converts, and manages PDFs at scale, for people and for AI: content that should never create barriers or liability, handled without the time, distraction, and cost of doing it by hand.
AiSC
Foundations readiness: the outside-in view this site describes. AiSC establishes where an organisation stands on AI readiness, graded against the AI Readiness maturity model, benchmarking the foundations first, so leadership holds an evidenced position on what AI actually sees.
Sentinel Availability August 2026
Visibility, continuously. Sentinel watches how AI systems find, read, and represent the organisation, and how that position moves, so drift is seen the day it starts rather than the day it costs something.
The system
A system, built over 25 years.
25 years of experience led us to build a system, not to sell time. AAAnow is the product of decades spent developing automated compliance services, refined check by check against real estates rather than assembled for a launch.
At the centre sits ARTYMUS, our content diagnostics engine: first launched in 2023, and since taken as the key AI Governance framework across everything we run.
ARTYMUS
The content diagnostics engine at the heart of the system. Launched in 2023, it now serves as the AI Governance framework every other component answers to.
KRATOS
The security module. It sits alongside every component, governing access and keeping checks, claims, and audit trails secure.
Continuous protection
Indexing, vendor checks, training, and risk assessment run without pause, with control, audit, and claims held in one place and content prioritisation and alerting monitoring throughout.
Parallel AI
Two engines run side by side: one for image control, one for text recognition. Parallel processing supports first-line checking at 16x performance, with both engines in ongoing training.
Infrastructure and resilience
Global infrastructure. Nothing crossed.
We don't talk a good game, and we do not believe in a fingers-crossed approach. The system runs across five continents: US (CA* and NY), Europe (DE), UK (MAN and LHR*), Asia (SG*), Australasia (PRT) and South Africa (JNB). Every data centre, bar PRT and CA, acts as secondary backup for the others. * Hot-swap.
That footprint carries 5.5 million checks a day. Clients rate support at 8.9 out of 10, averaged over the last five years, and we have held 100% on level I and level II time to response.
Last 90 days99.97%
Last 3 years99.91%
All time99.93%
So, what does that actually mean? Let's be real: it works out at about four seconds lost per month. For a couple of you, login will take two additional seconds (working hours). We can live with that; we suspect you can too.
The next step
Start with the private briefing.
The briefing sets the scope, the tier, and the price for your estate. Thirty days later, the board holds a position it can evidence.